Affiliate Marketing Specialist
November 2011 – December 2012
Nichebuilder was a web hosting company offering an all-in-one platform designed for affiliate marketers, with built-in tools for keyword research pulling stats straight from Google’s engine, fully designed website templates, detailed link tracking, and personalized content creation.
Based out of their Sarasota office, they had clients across the globe targeting a wide range of industries. My primary role was crafting SEO-friendly content for squeeze page sales funnels and blog posts, and compelling sales copy for auto-responder email campaigns and eBooks.
I also did some graphic design work and assisted the team with keyword research queries.
Most of the content I created for Nichebuilder was sold to clients as a service granting them sole copyright and ownership privileges over the work. Below are two projects I was given permission to use for portfolio purposes. You’ll notice my name is not listed as the author, but I assure you all of it is a product of my efforts.
Water Kefir Grains
WaterKefirGrains.com was a business that sold probiotic products such as kefir grain cultures, kombucha and other fermented beverages known for their health benefits like improved digestion.
I wrote and designed a 16-page eBook using Adobe InDesign, which was available for download on the website in exchange for providing an email address and signing up for the weekly “newsletter.”
This newsletter was actually a series of 10 “auto-responder” emails that I wrote in-full ahead of time, with each email automatically set up to send to the subscriber at the same time every week.
You can click on the eBook cover or the button below to open the full PDF file, or click the Email Campaign button to download a Word document with all 10 auto-responder emails. (6,655 words!)
Global Check Service
Global Check Service was a company offering “no credit check” financing services to retail stores via targeted cold calling and B2B direct sales to brick-and-mortar merchants in the Sarasota area.
The owners were friends with the Nichebuilder team and we offered to help them improve their marketing game by transforming their site at GlobalCheck.com into a digital deal closing machine.
I was tasked with creating content for a long-form squeeze page sales funnel, a type of landing page that generates leads by gathering email addresses, with no exit hyperlinks to permit an easy escape.
I wrote a general squeeze page that could be targeting toward any type of business, and a second version that was specific to musical instrument retailers. Click the buttons below for the doc files.
